Just A Better Business.
JABB was born from a lived frustration: running multiple locations without knowing what customers really think, or why they do not come back. We built the tool that was missing.
Our story
Salim Addih ran several franchise restaurants. He got Google reviews too late, surveys nobody filled in, and agency audits once a year. In between, silence.
With Anass, Mounsef and Abdelilah, he imagined a simple loop: reward the customer for speaking up, connect each signal to the right location, understand it with AI, and prove action. JABB was born.
Today, more than 10,000 Jabbers and 25+ companies run the loop in Morocco, with one clear ambition: become the global infrastructure layer for customer experience.
Turn every experience into data, and every data point into better business.
Our values
Every voice counts, in its language, at its own pace.
Verified data, measured actions, visible results.
From signal to action in seconds, from pilot to client in one quarter.
Customers who speak up deserve thanks, and a reason to come back.
Key milestones
The idea · 2025
The multi-franchise pain point becomes a project.
Launch · April 2026
JABB App and JABB VOC live in Casablanca.
Traction · 2026
10K+ Jabbers, 25+ companies, #4 on the Morocco App Store.
The platform · 2026
Keeps, Sonar, JABB CX, AI Experiences and Three join the loop.