Retail · Food service · Services● Live

Customer experience

This is where JABB started, and where it runs live every day. The customer speaks at the counter, on WhatsApp, or on the web; your cameras see the queues; your mystery shopping audits score the journey. Everything converges in JABB VOC, site by site, hour by hour.

Customer experience

Challenges

91 % of unhappy customers leave without saying a word
Google reviews come in too late and without context
Traditional surveys top out at 20–30 % response rates

What we measure

Wait timeWelcomeServicePaymentCleanlinessProduct quality
What it changes

The closed loop: respond, fix, prove it.

Who speaks : Customers, at every touchpoint

KPIs tracked

Site health score
Perceived and actual wait time
Customer return rate
Sentiment by theme
Typical scenario

A spike in “wait time” is flagged at Casablanca Anfa on a Saturday evening. Keeps confirms queues above 8 minutes. The manager gets the alert on WhatsApp, opens another till, and the customers who complained receive a win-back coupon.

The closed loop: respond, fix, prove it.