Fitness · Clubs · Mutuals

Member Experience

Gyms, clubs, mutuals, loyalty programmes: subscriptions are lost silently. JABB listens to active and inactive members alike, links feedback to usage, and tells you who is at risk of leaving and why.

Member Experience

Challenges

Subscription churn is silent
Inactive members do not respond to surveys
Equipment and cleanliness carry major weight

What we measure

Actual usageCoachingCleanlinessEquipmentPerceived value
What it changes

Reduce subscription churn.

Who speaks : Active and inactive members

KPIs tracked

Churn risk
Coaching satisfaction
Traffic by time slot
Perceived value
Typical scenario

A gym sees cancellations rising. Feedback points to machine congestion at 19 h, which Keeps confirms. The club adds class slots and re-engages inactive members with a targeted offer.

Reduce subscription churn.