The infrastructure layer for Customer Experience.
What Stripe became for payments, JABB is becoming for customer experience. Live in Morocco, flywheel in motion, moats compounding every quarter.
The team explains JABB
Salim Addih, co-founder and CEO, presents the vision, product, and traction in under two minutes.
Feedback is broken, on both sides.
The core of our deck, in a few blocks. For the full numbers, request it below.
They just leave.
Because of poor customer experiences.
Their feedback disappears into the void, with no proof it was read.
Time given, nothing in return.
A star on Google changes nothing.
Google, Instagram, TikTok, store, WhatsApp: five places, no single view.
A score says nothing about which site, what time, or which team.
Tools collect. No one solves.
Scan. Speak. Earn. The business acts.
A closed loop: 30 seconds for the customer, a structured real-time signal for the business, and coins for every customer who speaks up.
One QR code, no app.
Voice, photo, or text.
JABBeez to spend in-store.
Insight by site, hour, and team.
Live in production. The flywheel is already spinning.
Organic growth, zero paid acquisition. Every pilot converted into a paying customer within one quarter.
Why now
The AI unlock
Voice notes, photos, and free text become structured signals. JABB could not have existed in 2022.
The CX crisis
$3.7 trillion at risk. 89 % of companies now compete primarily on experience.
The reward economy
Surveys plateau at 20–30 % response rates. Rewarded feedback converts 3× better.
Morocco is our proving ground: 700,000+ SMBs, three languages in production, and 10× cheaper to prove than in Paris or New York. Then MENA, then Europe.
The size of the opportunity
We own the top-right quadrant.
Harder to copy every quarter
Four compounding moats, each with measurable proof. Time is on JABB’s side.
Two-sided liquidity
Each business attracts users with rewards. Each user makes JABB more valuable. Marketplace dynamics.
5+ users per businessProprietary structured data
Every review is a structured signal: location, time, sentiment, channel, intent. The region’s largest structured CX dataset.
40+ fields per reviewAI improves with scale
More data, better models, better insights, more retention. Our analytics pull further ahead every quarter.
+11% accuracy per quarterThe coin economy
Businesses fund the coins, customers earn them. Switching platforms means killing a two-sided loyalty asset.
High switching costsThe business model
JABB VOC, 500 MAD per location per month.
JABB CX, prepaid bundles: upfront cash flow.
Keeps and AI Experiences, subscription and projects.
Three: benchmarks, trends, sector reports.
Go-to-market
VOC, CX and Keeps live in production. 25 paying SMBs, enterprise pilots.
Enterprise-led entry: Gulf retail and hospitality.
Direct sales and channel partners.
Pilots in quick-service restaurants and retail.
The global VoC infrastructure layer.
Four founders. The full stack covered.
Request the full deck.
Market, product, traction, business model, go-to-market, team. We’ll send it straight to your inbox.