Hear what your customers really think
Traditional feedback only captures extremes. JABB captures the silent majority through structured interviews, surveys, and AI sentiment analysis.
Capture FeedbackThree Channels, One Truth
We collect feedback through multiple channels to give you the complete picture.
In-Person Interviews
Trained JABBers conduct brief, structured interviews with real customers on-site for genuine, in-the-moment feedback.
Post-Visit Surveys
Targeted surveys delivered after customer interactions capture detailed feedback while the experience is still fresh.
Sentiment Analysis
AI-powered analysis of online reviews, social mentions, and survey responses to quantify customer sentiment trends.
What a Voice of Customer platform does
A Voice of Customer platform collects what customers say about a business across every channel it can reach them on, then turns that unstructured feedback into scores and themes a manager can act on. It differs from a survey tool in that it unifies several capture channels and analyses the free text, rather than reporting the results of one questionnaire.
JABB applies that model in Morocco. Trained evaluators submit short, structured evaluations of a location, product, app, website or call-support experience. Each submission is verified server-side and scored, then aggregated into dashboards covering sentiment, per-site trends and the gap between what a business believes it delivers and what customers report.
The same engine runs inward as EX mode, where enrolled employees rate shared facilities rather than each other.
Questions about Voice of Customer
- What is a Voice of Customer platform?
- A Voice of Customer (VoC) platform collects what customers say about a business across every channel it can reach them on, then turns that unstructured feedback into scores and themes a manager can act on. It differs from a survey tool in that it unifies several capture channels and analyses the free text, rather than reporting the results of one questionnaire.
- What can JABB evaluate?
- JABB evaluates five entity types: a physical location, a product, a mobile app, a website, and call support. Each evaluation is a short structured submission rather than a long-form questionnaire, so the same framework covers restaurants, retail, hotels, healthcare and financial services.
- How does JABB keep the feedback authentic?
- Every submission is checked server-side before it counts. Photo location data is verified against the venue rather than trusted from the device, submissions are de-duplicated per entity within a rolling window, and rate limits cap how many evaluations one contributor can file. Submissions that fail these checks are not scored.
- Who collects the feedback?
- Trained evaluators, called JABBers, submit the evaluations. They are compensated in JABBeez, a reward token spent in a partner coupon store, which keeps compensation independent of whether a review is positive or negative.
- What languages does JABB support?
- JABB operates in English, French and Arabic, covering the languages customers in Morocco actually use to describe an experience.
- Can JABB measure employee experience as well as customer experience?
- Yes. JABB runs the same evaluation engine inward as EX mode, where enrolled employees rate shared facilities such as the canteen, break room, workspace and washrooms. EX mode evaluates facilities, never individuals, and free-text comments are only shown once enough employees have responded for a comment to stay unattributable.
Start listening to your customers today
Capture the feedback that matters. Understand, improve, and grow.