From noise to signal: the new era of Voice of Customer

Feedback is broken, on both sides

For the customer, a review disappears into the void: ignored, unrewarded, with no impact. For the business, it is fragmented across Google, Instagram, WhatsApp, and in-store, five places, zero visibility.

91% of dissatisfied customers never complain. They simply switch brands. The most valuable data in retail is the data that is never spoken.

AI unlocks the signal

Voice notes, photos, and free text become structured signal: location, time, sentiment, channel, intent. JABB could not have existed in 2022.

The closed loop

JABB captures every signal, connects it to the right customer and the right store, understands it, and triggers action, measured and proven back to the customer. From insight to action, in real time.

What Stripe became for payments, JABB is becoming for customer experience.